According to recent researches, social media became a huge part of most agencies’ and companies’ SEO strategy. According to E-consultancy, more than 70% of surveyed companies consider social media marketing to be an important part of the strategy and prefer it to mobile, email and digital display marketing. This was a predictable behavior after encouraging SEO analytics and marketers that social links were valuable at overall ranking for Bing and Google.

What people are looking for? Isn’t it the big question? With the popularity of social media, most people prefer social media links to official websites when looking for certain information online. A website plays a role of visit card for most agencies and companies, but social network keeps you up-to-date and figures out company’s personality.

1. Quality is always better than quantity

There are still plenty of various arguments around likes, retweets, and reposts, the number of subscribers, etc. Most experts consider these means to be useless for ranking but they do agree with the idea of the indirect influence of mentioned means. Google Webmasters published video explaining that they consider the reputation of Facebook and Twitter accounts for ranking. It means that the availability and relevance of information are important as well as a number of real people instead of bots among subscribers and reposters.

The quality of the content itself is also essential. According to latest SEO trends, attractive content with real value to the audience is more appreciated then content full of chaotic keywords for the search engine. A good advice is to hire a professional writer from essay writing website who will take care of your audience oriented content.

2. #identity

Use unique hashtags. Today they are everywhere – on Twitter, Instagram, Facebook, Pinterest, Google + and all over across the digital social world. Every SEO analytics realize the importance of hashtags as meta tags, and every social network marketer faces its importance for brand identity and promotion online. Many companies have their own strategies on hashtaging like #HaveaBreak for Kit Kat, #BeaHero for GoPro, #PutACanOnIt for Red Bull. What’s interesting about it? Yes, there is no brand name inside.

You can create hashtags starting with your brand name and some other word like #SamsungTips. Note that this won’t work for fresh companies which need social promotion. It is better to create a hashtag campaign recognizing your brand. If the campaign is good you’ll soon recognize other people using this promotional hashtag to promote their daytime, activities, findings, achievements, food o drinks, creativity or anything else.

3. Social media is a search engine as well

When considering promotion campaign of your new brand think of the nature of social networks. People come here to communicate, share thoughts and ideas, they look for contacts or information. There is some live information like feedbacks, advice, contact information, non-official photographs and other which can be found only in social networks. This is another reason to create valuable content for potential clients of your brand. Recognize and give people what they are looking for inside Facebook, Instagram or Pinterest.

4. Hire a community manager

Promoting new brand is a job of marketers, but answering questions and fulfilling any requests asked on your profiles is a job of community manager. No matter how young your brand is, it is important to answer with the shortest period of time. Why is it so important and how it deals with SEO? It keeps customers satisfied and profiles alive. It is not a secret that active accounts are ranked better than passive, so professional community manager is an important part of every promotion strategy.

5. Paid campaigns

When starting to build your brand identity online the best decision is to start with paid campaigns. This will grant profiles with appropriate relevancy which is the first step in building a brand in social networks. Paid campaigns allow gaining subscribers, their reposts and shares which are valuable for future identity. Once the level is reached profiles can exist without paid promotion.

Tags: , , , , , , , , ,

Related Post


  • Aakash

    Very Valuable Blog….. 🙂 Thanks

    • admin

      Thanks Aakash that you liked our Blog. You can visit our site again to read more of our blog

      • Coralyn

        A plnagiesly rational answer. Good to hear from you.

    • Lucinda

      Articles like this are an example of quick, helpful answers.

  • Amy

    Greetings! I’ve been reading your site for a while now and finally got the courage to go ahead and
    give you a shout out from Porter Texas! Just wanted to tell you keep up the great

    • Stevie

      Thanks guys, I just read the article & its really helpful. Nice way of explaining.

  • Jason

    I have been browsing online greater than three hours today, but I never found any attention-grabbing article like yours.
    It’s lovely price enough for me. Personally, if all website owners
    and bloggers made good content as you probably did, the web will probably be a
    lot more useful than ever before.

  • MadgeLMorera

    It’s very easy to learn any matter on net when compared with
    textbooks, as I found this paragraph around this web site.

  • AlonzoRPsuik

    What’s up, I check your blog on a regular basis. Your humoristic style
    is witty, keep in the good work!

    • Ronalee

      Wow I must confess you make some very trenchant points.

  • SherleneDNez

    Fantastic goods by you, man. We have understand your stuff previous to and you’re just too great.
    I actually like what you may have acquired here, really like what you are stating and just how where you say it.
    You will make it entertaining so you still care for to hold it smart.
    I cant wait to learn far more from you. This
    is certainly actually a wonderful website.

    • Matei

      Deep thought! Thanks for conbrituting.

  • ZadaAHeumann

    Excellent way of telling, and good part of writing to get
    data about my presentation focus, which i am going to convey
    in university.

  • VannaPPacken

    I am just not positive where you’re getting the
    info, however good topic. I should spend quite some time learning more or understanding more.
    Thanks for magnificent information I was searching for this info for my mission.

  • RupertQCoble

    You are so awesome! I don’t believe We have browse through an individual
    thing like this before. So wonderful to get another individual with
    genuine ideas on this issue. Really.. thanks a lot for starting
    this up. This website is a thing that is needed on the net, someone
    with many originality!

  • CoryKSturkie

    Appreciate this post. Will try it out.

  • PercyGAubrey

    My coder is attempting to convince me to go to .net from PHP.

    I have got always disliked the idea because of the expenses.
    But he’s tryiong none the less. I’ve been using WordPress on numerous websites for around a year and am anxious about
    switching to another platform. I actually have heard great
    things about Is there a way I will import my wordpress posts into it?
    Any help will be really appreciated!

  • SEO Coimbatore

    Branding is one of the simplest ways to attract the customers.Branding in social media also really helpful to engage more visitors.

Leave a Comments